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My advertisement is for twirl a perfume by Kate spade new York.
There is a picture of multiple couples dancing on a dance floor and the couple in the middle is highlighted and it shows them smiling and looks like they are having a good time. There is also a picture of the perfume bottle and it's name. I found it in an old copy of Elle magazine. I think it targets teenage girls. Every girl wants to find a guy to take her to the prom and I think that is what this advertisement is entailing. The purpose of te advertisement is to sell the perfume.

Effective layout

The article talks how the different elements needs to make an layout effective. Balance, proportion, unity, clarity and simplicity, and emphasis. It is applied to many advertisements these days. If the advertisement is lacking in one area, it can easily be made up for in another. As long as the advertisement is unified, easy to look at and read and it also emphasizes the main point then it's layout to somewhat effective.